In recent days, Mountain Dew, Doritos and other PepsiCo brands have rolled out high-profile marketing pushes and partnerships ...
Pepsi on Wednesday (Dec. 4) launched a holiday minded flavor innovation, Pepsi Zero Sugar Gingerbread Mini Cans, with content featuring frequent brand ambassador Shaquille O’Neal, per details shared ...
Pepsi CMO Todd Kaplan is leaving the company to pursue an outside opportunity after nearly two decades at parent company PepsiCo, the executive said via a post on LinkedIn. Ad Age first reported the ...
Welcome to this episode of the Marketing Vanguard podcast, recorded at Cannes. Today, host Jenny Rooney speaks with Mark Kirkham, CMO of PepsiCo Beverages U.S., about the relentless pace of innovation ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 5 hours 34 min ago By Erika Wheless - 5 hours 39 min ago By Brian Bonilla - 6 hours 33 min ago By Tim Nudd - 7 hours ...
The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics. PepsiCo has appointed ...
Pepsi’s latest initiative to support small businesses is centered around elevating local restaurants and the role they play in building connections between people in local communities. The campaign, ...
Close to 20 years after Pepsi dropped their “Roman Empire” TV spot featuring Britney Spears, Beyonce and Pink, they’ve got a new one, again featuring Queen’s “We Will Rock You” this time with Megan ...
(Bloomberg) -- PepsiCo Inc. is making a larger wager on sports marketing partnerships with an eye toward the World Cup. The company is reorganizing its sports and entertainment partnership teams into ...
PepsiCo, Inc. (NASDAQ:PEP) ranks among the best FMCG stocks to buy. On June 24, PepsiCo, Inc. (NASDAQ:PEP) announced plans to implement Salesforce’s digital labor platform, Agentforce, which ...