Small or independent fashion brands need strong marketing plans and strategies in order to gain footing in a saturated industry. Marketing plans for fashion brands should have clearly defined ...

According to a doctoral dissertation at the University of Vaasa, appealing to personal well-being is a more effective way to ...

A career in fashion marketing may span from a simple position marketing a fashion retailer to a corporate career with a major fashion brand. Depending on your career path, you may need to do more than ...

Fashion labels marketing "genderless," "gender neutral" or "gender inclusive" clothing is championed by proponents as a groundbreaking movement that challenges the traditional gender stereotypes, but ...

Opinions expressed by Entrepreneur contributors are their own. Fashion is one of the most cutthroat industries. Famous fashion brands compete not only with each other but with smaller and younger ...

Marketing director Chris Duncan is the mastermind behind all the marketing and analytics for Honor Roll Clothing. As one of the owners of Honor Roll Clothing, it is Duncan’s responsibility to make ...

Forbes contributors publish independent expert analyses and insights. Brooke Roberts-Islam is a London-based writer covering sustainability. Adidas by Stella McCartney launched a new campaign ...