Why more and more companies worldwide are embracing this planning process Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater ...

Sign up for The Morning Report with all your must-read news for the day. For the second time in two years, the city of San Diego has nixed a plan to transform a city ...

Frank Robinson promoted the term minimum viable product (MVP) in 2001. He defines it as a “right-sized product, big enough to cause adoption, satisfaction, and sales.” But that's not the most ...

Market situations change, so it makes sense to change up your product mix as well. Your product development strategy is a path forward in an evolving marketplace, keeping your business relevant and ...

The sportswear industry is a vibrant and highly competitive market, where brands must continuously innovate and differentiate to thrive. In my recent acquisition of a sportswear company, I've learned ...

In an era where speed, relevance and precision define winners, companies can no longer afford to guess what their customers want. Traditional market research—think surveys, focus groups and quarterly ...

1. Let me begin by thanking Manoel Felix Cintra Neto for the invitation to this conference and President Meirelles for that very kind introduction. 2. I would like to talk to you this evening about ...