On top of all that, most browser-based searches on Google result in zero clicks: Zero-click searches result from Google’s ability to give quick answers on search result pages—current local weather, ...

You may overlook meta tags importance knowing search engines don’t consider them ranking factors, but snippets influence UX, and therefore SERPs. Well, if search robots don’t pay much attention to ...

A rich snippet, also known as a structured snippet, is the extra text that can be found underneath search results to provide additional information. A rich snippet, also known as a structured snippet, ...