JLR reportedly told Autocar that the new badge will not replace the existing ones: “The Range Rover motif has been developed as a smaller symbol for where our familiar Range Rover device mark does not ...

Range Rover revealed a new logo at a recent investor meeting. Well, two logos really: A little one with an R stacked on top of an inverted R, and a repeating R pattern that looks like it was cribbed ...

Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...

As part of a renewed effort to separate Range Rover as a distinct brand from JLR and not simply a model line of Land Rover SUVs, a new logo has been quietly introduced. First spotted by Autocar, the ...

Last year there was one branding story that hogged more headlines than the rest. News of Jaguar's colourful (or as some called it, 'woke') rebrand was derided by everyone from Elon Musk to, er, Nigel ...