After making a play for broad awareness, Kijiji Autos is now pivoting to focus on sponsorship. Natalie Cunningham, head of brand marketing for Kijiji, explains its new media buying strategy to MiC.

A Kijiji ad can help you find or sell off an old dining set, used car, musical instruments, even a canary or two. But how about one for a potential romantic partner and a Garth Brooks concert thrown ...