Lego Unveils Smart Play: Bricks That Respond To Kids Playing With Them

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Lego just revealed its ‘most significant evolution’ in 50 years — and it’s going to bring its toys to life

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.
Movieguide

LEGO Makes Big Changes to These New Bricks

LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

Lego’s SMART Brick is a ‘smart’ way to add tech to kids’ toys

When a manufacturer outside the tech sphere announces something “smart,” it’s usually a poorly executed gimmick (see: the ...
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As Adult Anxieties Around AI Grow, Lego Hands the Conversation to Kids

AI anxiety has already become cultural currency in 2026, with brands like Equinox portraying humanity as a luxury. But while ...

Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
Flickering Myth

LEGO Star Wars goes SMART Play with new sets

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...
People

46 Can’t-Miss Amazon Prime Day Toy Deals You Can Shop Now — Starting at Just $6

If you click on links we provide, we may receive compensation. Including Legos, outdoor play sets, Ms. Rachel dolls, and more Amazon (6) Amazon Prime Day has never been more fun. Seriously, just look ...