Cereal aisles across the United Kingdom just got a little less sweet, and fans of one chocolatey favorite are starting to notice. After a highly anticipated return and a wave of nostalgic buzz, ...

Kellogg’s turned SpongeBob’s favorite cereal into reality in a new, wholesome marketing move. Fans are aware of SpongeBob’s favourite yellow Kelpo cereal box with an adorable green corn drawing on it.

The breakfast table is about to get a major makeover as Italian confectionery giant Ferrero announced its $3.1 billion acquisition of American cereal icon Kellogg. The blockbuster deal brings together ...