ANN ARBOR -- Catherine Juon, Dunrie Greiling and Catherine Buerkle of Pure Visibility, an Internet marketing company, recently published a new book, "Internet Marketing Start to Finish." The book, ...

Yes, the ebooks mentioned are available for free. Many experts and companies offer them to share their knowledge and help ...

There seems to be a common misconception with marketing on the internet that if you have 100,000 views, you are rolling in the bucks. It isn’t true. “They think likes and views equal dollars and ...

Leaders are readers. If you want to have any level of success in your digital marketing efforts, you should be constantly reading great books so you can learn from people who are already successful.

It’s safe to say that marketing isn’t the same industry it was even five years ago. If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when ...

A good marketer is one who never stops learning, and one of the best strategies for staying ahead of the pack is simple: read. I’ve put together a list of six marketing books that have influenced my ...

Internet marketing is important because it aligns with the way consumers make purchasing decisions. Studies by analysts such as Gartner indicate that increasing numbers of consumers use social media ...