When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise ...

Read this week's blog based on our B2B Marketing Awards. Find out why employee engagement is a connective tissue between ...

While most companies allocate resources to understanding and communicating with their external customers, few make the same investment in time, energy, and money in communicating with their internal ...

Internal marketing communication is an important tool for small businesses. Your employees and business partners interact with customers and prospects, so it is important that they communicate the ...

The customer experience. For more and more companies, this has become the new corporate mantra. Creating remarkable and delightful customer experiences, whether with a new product, when shopping ...

Marketing falls into two camps: external and internal. External marketing refers to traditional marketing tools such as advertisements, aimed at developing awareness in consumers who don't know about ...

New communications tools and channels rise and fall in popularity from time to time, but according to a recent report, email remains the preferred form of business communication. In terms of targeting ...

Businesses spend thousands (sometimes tens of thousands) of dollars to market themselves by looking to outside avenues like social media, ad platforms, email marketing and search engine optimization.

It wasn’t that long ago that some organisations only worried about what they did externally. They spent little time thinking about what went on internally so long as money was being made. Daniel ...

Southwest Airlines is not just an airline, it is “THE low-fare airline.” For Southwest, its motto gives internal direction and guidance. It serves as a practical tool for employees and executives to ...