Health and wellness influencers promote some kind of product or service in 38% of posts, most often guides and other ...

Most health and wellness influencers promote a product or service, while the most promotional influencers account for nearly ...

These interactions are interesting because they demonstrated how influencers could communicate exclusivity and accessibility ...

The U.S. Patent and Trademark Office may enlist celebrities and social media influencers to warn Americans about fake ...

Which countries follow influencers the most? Explore 53 markets ranked by influencer-following rates, plus regional comparisons.

As the content-creator industry comes of age, so does the backlash. Is the contempt reserved only for the women who dominate ...

Social media influencers have become cultural powerhouses, setting trends, shaping lifestyles and even swaying political views. As their influence grows, so do ethical debates about them: are they ...

For years, influencers with the "Make America Great Again" movement thrived alongside President Donald Trump.

The European Union will on Wednesday unveil new rules to crack down on influencer marketing, ban online features that trick ...

Norway is working with travel influencers on new social media guidelines to protect popular destinations from overcrowding and overtourism.