Influencer marketing spending is poised to reach $7B in 2024, nearly tripling since 2019. Brands trying to cut through an increasingly noisy, saturated digital environment are finding growth gains by ...

There is a tremendous amount of excitement about influencers today. Influencers can help CPGs solve so many challenges like saving de-listed items, launching a new product, educating consumers on ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

Here we go through some of the common mistakes that influencers make when they are using affiliate marketing programs to ...

Key Creator Marketing Trends to Watch in 2026, according to insights from top creators and leading industry experts.

In the rapidly evolving world of social media marketing, content creators are an invaluable asset for brands seeking to reach a larger audience. Influencers effectively assist brands in showcasing ...

It’s been almost a decade since the word “influencer” became a job title. With an estimated spend of $21 billion globally on influencer marketing, it’s surprising to see brands still making common ...

Influencer marketing is everywhere these days. According to McKinsey, “the influencer marketing economy was valued at $21.1 billion” in 2023. From beauty brands to restaurants, many companies are ...

After 10 years in the influencer marketing space, I can tell you with confidence that fashion labels, beauty brands, travel companies, tech startups, and companies of all sizes are successfully ...

Europe is accelerating in its own way in the influencer space and building a unique model with global relevance.