ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...
During the ITV Showcase in Manchester on June 12th, the broadcaster unveiled three new commercial innovations. Launched to an audience of over 500 advertisers and agencies, Lead Gen Ads, ITV YouTube ...
ITV is leveraging Magnite’s streamr.ai technology as the basis of its new ITV GenAI Ads Manager production service to make it easier for SMEs to create their own advertising of a high enough creative ...
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