The new "unified" look to ITV1 goes live this morning, bringing an end to decades of so-called "dual-branding", whereby local ITV stations would identify as being part of the ITV network. In London ...

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ITV2's new look launches on Monday, July 14 - and DS has a full preview from idents to break-bumpers. ITV2 will launch a new on-air look on Monday, July 14. The new look will present the channel as ...

Ahead of the launch of AVoD service ITVX, commercial broadcaster ITV’s channels have been given a fresh look, with new channel branding, on-screen presentation and idents rolling out across all on air ...

This time on the Ident Review, we're looking through the new sequences given to us from the great big ITV rebrand of 2022! We look at ITV1, ITV2, ITV3, ITV4 and ITVBe, and just how each of them adapt ...