The Swedish flat-pack furniture giant has made some impressive strides into virtual and augmented reality in the past few years, and to celebrate its success, the company is gifting VR headsets to its ...

The news follows recent statements by Ikea's CFO Alistair Davidson indicating the retailer has entered a test-and-learn phase as it looks for ways to better meet customers' needs in the digital age, ...

Ikea is piloting a virtual reality application that enables consumers equipped with HTC Vive headsets to explore virtual kitchen environments. The Ikea VR Experience app, developed in collaboration ...

The stench of meatballs assaults your nostrils. You've been searching for a coffee table for a full hour now and your enthusiasm has waned, giving way to bleak despair. You're going to die here. Or ...

IKEA has today unveiled a new IKEA VR Experience it has created to help its customers design their new kitchens. Using the newly launched HTC Vive virtual reality headset which has been designed in ...

Users can also change the look of the kitchen by switching materials, while there are options to view the kitchen from the perspective of a 3'3" child or 6'4" adult. "Find the drawers that can be ...

There’s no worse way to spend a weekend afternoon than tromping through a maze-like Ikea store, which is why the augmented reality features in the company’s mobile app that let you try before you buy ...

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If physically stepping foot into an Ikea is a panic-inducing enterprise, what with all the screaming children, the meatballs, and the furniture that claims to be much easier to assemble than it really ...

IKEA stores are sprawling labyrinths of functional furniture and giant plush bears. Whether it be for its meatballs or delightfully named cabinets, this store is undeniably iconic. This reputation has ...

Ikea brought a virtual reality (VR) experience to the opening of a new store in a Dallas suburb on Dec. 13, according to Adweek. Around 300 people tried out the immersive experience requiring them to ...

Users can also change the look of the kitchen by switching materials, while there are options to view the kitchen from the perspective of a 3'3" child or 6'4" adult. "Find the drawers that can be ...