A new concept ad format for Ikea is going viral, and it shows that AI ads can actually be good. The concept, which appears to have first been created by X user @Salmaaboukarr, starts with a wide shot ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: IKEA Thailand Ikea has released a series of poignant ads, raising awareness of the recent ...

To promote the opening of its new UK store in Brighton, Ikea has launched a playful new campaign that addresses the realities of living by the sea. Featuring some of its iconic items, with the ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity. [object Event] People’s ...

Today's advertising sphere often revolves around loud design and wacky viral moments, rarely giving us a slice of earnest branding. Cutting through the noise is Ikea's new campaign, celebrating the ...

Welcome to ’A Week in Creative,’ a handpicked selection of the best campaigns to come out of The Drum’s Creative Works in the past week. Rebecca Stewart, The Drum's trends editor, is filling in for ...