Forbes10mon
Ikea’s Future-Proofing Strategy Depends On Understanding Consumers’ Emotional Needs
In 1958, Ikea’s first store opened in Älmhult, Sweden and moved next door to Norway in 1963. Ten years later it ventured beyond its Scandinavian roots into Switzerland. Then the ball really got ...
World Radio Switzerland4d
Ikea recalls electrical adaptor
The furniture store Ikea has issued a recall notice on its electrical adaptor ‘Koppla’. It allows other European style plugs ...