NEW YORK – An IKEA executive at the 2015 Mobile Marketing Association Forum New York revealed that focusing locally and selling through Instagram are key to the retailer’s mobile strategy. During the ...

Using one of the largest social sharing services to launch a Web-based catalog, IKEA’s new use-case for Instagram may help the photo-centric hub emerge from being a repository for selfies and gain ...

Ikea's "I-Kiki" livestreamed event is part of the retailer's broader efforts to promote diversity and inclusion for the LGBT community. "Kiki" is a slang term to describe a social gathering for ...

Ikea created a digital card game for Instagram Stories that addresses gender inequality in household work, an issue exacerbated by the coronavirus pandemic, according to an announcement. Developed ...

Teenage Engineering is known for its wonky-looking yet functional synths and speakers, while IKEA furniture fills college (and folks who still live like it's college) apartments. Their powers combined ...

Swedish furniture and homeware brand IKEA has launched its own Instagram story filter, to answer the question that nobody asked: "Which IKEA icon are you?" Following in the footsteps of brands such as ...

Last year, the noted Kanye West non-collaborators over at IKEA encouraged us to pay attention to each other while eating, instead of fussing over our phones. The point of their phone-powered-hotplate ...

Last year, Ikea announced it was collaborating with Teenage Engineering to create a line of products called FREKVENS (which translates to “frequency”) “in order to throw a really good music party ...

The Instagram app doesn’t include a web browser, but that didn’t stop Ikea from using the service to build its latest web catalog anyway. For its PS 2014 Collection–an assortment of unconventional ...

Ikea, with the help of ad agency Instinct, created a new website to launch its PS 2014 collection and the website is built entirely through Instagram. The agency released a short video to show how the ...

Designer Virgil Abloh is known for disrupting fashion, so it’s not a big surprise that Ikea has tapped the designer to help it redesign its signature Frakta shopping bag. Abloh visited Ikea’s ...