Last year IKEA wowed us with an AR-enhanced catalog that allowed smartphone users to poise their device over select pages to get richer media engagements. It was a cut above the usual AR tricks and ...

IKEA is the world%27s largest furniture maker Store has spawned fan sites%2C films and TV shows Everyone from consultants to students to moms appreciate the clean lines It's an IKEA world. We just ...

Ikea is encouraging fans to dive into the home furnishing company’s new 2013 catalog, with an ad that shows a woman doing just that. The “Bright Shiny Colors” campaign revolves around the 2013 IKEA ...

Moms, double-check your child's night light before bed tonight! Ikea has recalled 2.9 million children's wall-mounted lamps. The recall comes after a 16-month-old died due to strangulation from the ...

I’ve wanted to try horsemeat ever since Europe became embroiled in Horsemeat-gate a month ago, and I learned that horsemeat is basically a lean and tender cross between beef and venison. When the news ...

Swedish furniture giant Ikea is expanding into a whole new market — war zones. Joining with the UN High Commission for Refugees, the Ikea Foundation is testing out shelters that are twice as large as ...

In 2013, Ikea took the plunge into the wide world of augmented retail reality, when it released a companion app to go with its catalog -- to give Swedish furniture fans access to bonus digital content ...

This case study analyses how IKEA adapted its strategies to become profitable in China. It also assesses some lessons the company learnt in China that might be useful in India, where it plans to open ...

During the 1920s, Ingvar Kamprad sold matches. As a 5-year-old, he found that he could make a small profit by buying matches in bulk, then parsing them out individually. That same entrepreneurial ...