23 Years Ago, McDonald’s Launched the ‘I’m Lovin’ It’ Campaign — Here’s How the Jingle Has Evolved Over the Years

Sept. 2, 2003, McDonald’s launched its famous “I’m Lovin’ It” slogan. In the decades since, the fast food chain has utilized ...
CNBC

McDonald's fired Pharrell Williams 3 times—and then he created its famous jingle 'I'm loving it'

Before becoming a decades-long stable in hip-hop, R&B and pop music, Pharrell Williams was fired from three separate McDonald's loctions. That didn't stop the fast-food chain from calling on him when ...
nytimes.com

Larry Light, Marketer Behind Revival of McDonald’s, Dies at 83

A branding expert, he deployed the “I’m lovin’ it” campaign globally in 2003 to bring customers and sales back to the fast-food giant when it was in a slump. By Richard Sandomir Larry Light, a ...