Not Born Yesterday falls under the genres of psychology, political science, philosophy, and nonfiction. The book came out early this year in January. The author, Hugo Mercier, is a cognitive scientist ...

One of the most famous pronouncements in marketing is attributed to the merchant John Wanamaker, who purportedly said: “Half the money I spend on advertising is wasted; the trouble is, I don't know ...

Hugo Mercier is a postdoc in the Philosophy, Politics and Economics program at the University of Pennsylvania. Most of his work has focused on the function and workings of reasoning. According to the ...

Hugo Mercier and Dan Sperber are the authors of “The Enigma of Reason,” a new book from Harvard University Press. Their arguments about human reasoning have potentially profound implications for how ...

Hugo Mercier is a cognitive scientist at the Jean Nicod Institute in Paris and the author of a new book, Not Born Yesterday: The Science of Who We Trust and What We Believe, from Princeton University ...

For centuries thinkers have assumed that the uniquely human capacity for reasoning has existed to let people reach beyond mere perception and reflex in the search for truth. Rationality allowed a ...