Hugo Boss is rated a buy with a lowered €38/share PT, reflecting strategic reset risks and execution uncertainty. Learn more ...

Hugo Boss is a company with grand ambitions. Upon joining the company in June 2021, newly appointed CEO Daniel Grieder launched a strategic growth initiative called Claim 5 to take the German luxury ...

Speaking to Euronews in Dubai, Daniel Grieder outlined how the 100-year-old brand is using technology, experience-led stores ...

Hugo Boss on Tuesday pointed to deteriorating U.S. consumer confidence, with uncertainty around tariffs and immigration policy dampening both domestic and tourist spend in its largest single market.

Luxury stocks have fallen out of favor, with Hugo Boss showing potential despite weak Q2 results and a challenging economic environment. Hugo Boss demonstrates brand strength and pricing power, with ...

Shares of Hugo Boss plunged more than 13% after warning that it may fail to meet its 2025 sales target. The German high-end fashion brand was on course for its worst trading day since 2016. CEO Daniel ...

How do you introduce a new brand to Gen Z? According to Hugo, whose new line Hugo Blue targets this audience, you focus on premium denim and mix in a little bit of streetwear. You also throw a party ...

Forbes contributors publish independent expert analyses and insights. Jeetendr Sehdev explores luxury, entertainment, fashion and culture. Few leaders can match the remarkable blend of creative ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with sister publication Marketing Dive. The German fashion ...

The president of Inter Miami and co-owner of Salford City will oversee the creation of capsules and collections for the Boss Menswear line, with Spring/Summer 2025 planned as the first show. By Pino ...

To receive the Vogue Business newsletter, sign up here. Hugo Boss is launching a dedicated denim line, Hugo Blue. It’s the latest move in a bid to appeal to younger consumers with separate brands and ...

Hugo Boss is bringing high fashion to high-performance racing. The German label’s Hugo brand has reimagined the race car of the Visa Cash App RB (VCARB) Formula 1 team. The VCARB 01 has been outfitted ...