Lowell Steen gave the Jolly Green Giant the heave-ho-ho-ho — and Blue Earth has a new museum because of it. The Giant Museum in the town’s former fire hall is a cornucopia of iconic memorabilia Steen ...

Making frozen vegetables hip is a daunting task, but B&G Foods thinks it has just the guy to do it. The company is bringing back the Jolly Green Giant after a long hiatus to introduce new recipes. But ...

Green Giant Valley Fresh Steamers Healthy Colors Vegetable Blends. Nature's, Farmer's, Valley, and Market. $2.39 for 11-ounce frozen bag. Bonnie: Eat a rainbow every day, we dietitians like to say, ...

"… in the valley of the jolly (ho, ho, ho) Green Giant." — Excerpt from the jingle for Green Giant products. It’s not often that we get to look back and ...

Dressed in a leafy-green toga, the Giant's vocabulary is limited to "Ho, Ho, Ho, Green Giant!" Advertising Age magazine has ranked the Jolly Green Giant as the third most recognizable advertising icon ...

In 1959, Chicago singer Len Dresslar stepped into a Windy City recording studio and, in his deep baritone, sang three words for a commercial jingle that have echoed through the decades: “Ho, ho, ho.” ...

Soft commodities are bottoming at higher lows, leading to increased food prices. Nutrien is the largest global retailer of fertilizer and has been expanding through acquisitions. CF Industries ...

Mention Green Giant and those old enough to remember will probably recite the famous jingle: “Ho-ho-ho … Green Giant!” B&G Foods Inc.’s decision to purchase the brand—along with Le Sueur, best known ...

MINNEAPOLIS — General Mills sold Green Giant, the vegetable business that began in farms in south central Minnesota and became a symbol of the growing convenience of food delivery in the mid-20th ...

Green Giant Valley Fresh Steamers Healthy Colors Vegetable Blends. Nature's, Farmer's, Valley, and Market. $2.39 for 11-ounce frozen bag. Bonnie: Eat a rainbow every day, we dietitians like to say, ...