Introduction: A paradigm shift in environmental marketing - Greenwashing, the practice of overstating or misrepresenting ...

In today's increasingly environmentally conscious world, businesses are striving to align themselves with sustainability and eco-friendly practices. However, the use of certain green marketing terms ...

In today’s environmentally conscious world, green marketing has become a significant trend for businesses aiming to attract eco-minded consumers. Companies often use eco-friendly claims to promote ...

Gagan Levy is the Founder & CEO of GURU, the leading integrated agency for conscious consumer marketing. He has worked with some of the world’s most impactful purpose-driven movements, brands, and ...

February 7, 2023 - Market demand for environmentally sustainable offerings has steadily increased in recent years, prompting companies across industries to ramp up marketing efforts focused on ...

Food and consumer goods companies are rapidly embracing artificial intelligence to refine their green marketing strategies, as investments in sustainable food and branding are set to surge globally in ...

CHICAGO (WLS) -- More and more people want to be good stewards of the earth by being green and more sustainable. But despite their best efforts to research and stay informed, it's easy to fall victim ...

State attorneys general and the Environmental Protection Agency are pressing the Federal Trade Commission to regulate plastics environmental claims more tightly, calling some uses of the resin code ...

Sustainability in marketing and advertising has become a focal point as both consumers and companies strive for a more eco-conscious future. With increasing environmental concerns, modern consumers ...

Learn how your company can improve the environment while using eco-friendly consciousness as a marketing tactic.

Regular people can rise to the challenge of climate change, as long as we treat it like the serious enemy it is. No More Easy Green for Homeowners There's a new cold reality for anyone wanting to make ...