Google has made a rare concession to transparency. It agreed to allow placement-level reporting for ads served via the Search Partners Network, which includes third-party site operators that license ...

Google Ads SPN, search partner network, has a 37% lower ROAS, return on ad spend when compared to Google Search ads, directly. Mike Ryan wrote this on LinkedIn, saying, "SPN is a budget buy. It ...

In today’s newsletter: Google agrees to placement-level reporting across its Google Search Partners network; how an explosion of ads is ruining the internet; and Google pays publishers to test an ...

In a significant policy shift, Google has announced that starting on 4 March 2024, advertisers will be able to audit their ad placements Performance Max (PMax) campaigns on Search Partner Network ...

Google will confront the U.S. government’s latest attempt to topple its internet empire in federal court on Friday as a judge ...