Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

As we step into 2025, it's the perfect time for franchises to prepare for the digital trends that will shape this year and beyond. From AI-powered personalization to the rise of niche creators, these ...

A key metric in franchise marketing is the cost per sale. However, this metric, especially for budding franchisors, can be misleading. Instead of depending on the cost per sale metric, it’s prudent to ...

The following excerpt is from franchise expert Mark Siebert’s book The Multiplier Model. Buy it now. Mastering marketing requires an in-depth knowledge of the statistics that measure success—and a ...

HARTLAND, Wis., April 9, 2026 /PRNewswire/ -- Batteries Plus, the nation's leading battery and power solutions service center, today announced a new partnership with HOTDISH, a franchise-focused ...

Marketing is the quiet yet critical part of any business. You can have a great idea and turn it into a desirable product, but if you don’t market it to your target audience, you won’t get anywhere.

Happy Joe’s Pizza and Ice Cream has partnered with Integrated Digital Strategies as it expands its footprint, including the launching of a new franchising only website to continue expanding the growth ...

Marketing is one of the lowest-hanging fruits for the new breed of creative artificial intelligence tools, but the sector is also showing the limits of the technology in hilarious and embarrassing ...

As a franchisee, you’ll be paying various fees to the franchisor throughout the duration of your partnership. It’s vital to ...

Today's franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their brand's message in front of consumers. Integration is the name of the game, ...

Tint World® Automotive Styling Centers™, a leading automotive styling and window tinting franchise, announced today it has ...