Discover the best new and classic redfish lures and the tactics to boost your catch rates in southern inshore waters. The ...

A sentimental favorite, this lure just flat-out catches fish and is ideal for the tributary streams white bass run into in the spring to spawn. Selecting lures for white bass—also known as sand bass, ...

That’s how it usually starts. The next thing you know, somebody hands you a box of lures and says, “Let’s build a trolling spread with these.” Now the hard work really begins: Choosing which lures to ...

This lure’s metal lip not only holds up to whacking hard bottom, but can be tweaked so the bait’s action matches the musky’s mood. Musky lures are so important because, well, muskies are moody.

It's really true that a lure can make the difference between a good day on the water, or a bad day on the water. Does the ...

When targeting grander-size blue marlin, you generally turn to larger lures to get their attention. Although it’s true that elephants eat peanuts, they tend to eat a lot more trees — and so it is with ...

Lures for Spanish mackerel needs flash, an erratic action, and the ability to stand up to the hard hit of a mackerel. Spanish mackerel attack like a submarine Spitfire, zooming in for the kill and ...