YouTube and FIFA Expand World Cup Partnership With Inaugural Creator Cup Match ...

YouTube star IShowSpeed has officially become a playable character in FIFA Heroes, a new FIFA-licensed arcade football game ...

IShowSpeed has announced a major new deal with FIFA, Fox, and YouTube that will let fans watch FIFA World Cup matches ...

GOAL explains how fans can watch, stream, and follow the 2026 FIFA World Cup through YouTube and YouTube TV across the United States. Here, GOAL breaks down where to watch free live coverage, ...

In a move designed to capture the attention of Gen Z and younger viewers, FIFA has unveiled what it describes as a “game-changing partnership” with YouTube. The collaboration will allow broadcasters ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. With the 2026 FIFA World Cup kicking off in ...

In line with its recent deal with TikTok, FIFA has added YouTube as a second “Preferred Platform” partner to spotlight premium content across social media and streaming during the upcoming 2026 World ...

YouTube made a World Cup deal with FIFA on Tuesday that lets rights-holding broadcasters stream game action live on the video platform that offers global access to young viewers. FIFA announced a ...

FIFA’s 2026 World Cup kicks off on June 11 in the United States, Canada and Mexico, and for the first time in the ...

TikTok's 30 Creator Correspondents and YouTube's Preferred Platform deal show how FIFA is redrawing World Cup coverage, with broadcasters still holding live rights.