At the heart of ethnographic research is observation. Ethnographers watch how people interact with people, places, and things. It’s anti-lab science. There are rarely white coats and almost never ...

This publication has been produced to meet accepted Accessibility standards and contains various accessibility features including a table of contents, a page list to navigate to pages corresponding to ...

The Ethnography Lab at Concordia University was established to promote and explore innovative ethnographic research. Ethnography is the traditional methodology of anthropologists, based in situated ...

Online Ethnography, also known as digital ethnography or mobile ethnography, refers to a form of qualitative research that relies on digital devices (laptop or Smartphone) to capture insights from ...

Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

As the president and CEO of a company that produces software-enabled solutions for other businesses, one of my biggest goals is to design products that create a compelling user experience. One ...

Alan Gleeson, Chief Marketing Officer of Indeemo, gives a break down of digital ethnography – when to use it and how to get the most out of it. Digital ethnography is an agile online qualitative ...