After a 10-year pause on the beloved character, Dos Equis premiered a new 60-second ad with “The Most Interesting Man” during ...

Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around the beleaguered brand.

Jonathan Goldsmith is back as the Most Interesting Man in the World in a new Dos Equis commercial.

Now, 10 years after the brand retired the character, the Most Interesting Man is back. However, his life looks a little different these days.

The Most Interesting Man in the World needs no introduction. Interestingly enough, Dos Equis is introducing him to a whole new generation when the popular Mexican lager brand airs its first "Stay ...

Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the social-digital world.

The relaunch comes during a transitional period for Heineken, as days earlier, the CEO Dolf van den Brink announced he would step down in May.

Dos Equis (R) is imported into the US by HEINEKEN USA Inc., the nation's leading high-end beer importer, which is a subsidiary of Heineken International N.V., the world's most international brewer.

Dos Equis hosted their Sailgate ahead of the College Football National Championship between Indiana University and the ...

And along with the campaign's return is its star actor Jonathan Goldsmith encouraging a new generation of drinkers to "Stay Thirsty, My Friends." ...

The Most Interesting Man in the World has accomplished yet another mythical feat: He has risen from the dead. The tanned, salt-and-pepper-bearded spokesperson for Mexican beer brand Dos Equis, whose ...

Dos Equis is bringing back "The Most Interesting Man" after a decade hiatus. - Dos Equis/Heineken USA Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in ...