NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

CHANTILLY, Va.—New projections from BIA Advisory Services predict that TV advertising will grow by 3.6% to $21 billion next year, BIA Founder and CEO Tom Buono said. Buono told TVB Forward conference ...

Data and measurement firm Samba TV has bought GenAI ads platform Bestever AI. Bestever’s founder and CEO Apoorna Govind will become Director of Product at Samba, leading AI product strategy and ...

Streaming video has rapidly become the most critical source of digital growth for local broadcast television. In 2024, Connected TV and over-the-top advertising surged to nearly 30% of all digital ...

The digital advertising market is doing so well that even Reddit is getting a cut of the spoils. "Advertisers feel like consumers are susceptible to advertising and are investing in that," said Gil ...

For much of the digital advertising era, the industry has raced to the bottom on price and quality. But in the past five years, more advertisers have been explicitly incorporating media quality into ...

Navigating today’s digital ad landscape is more complex than ever. We’re all chasing the same north star: delivering meaningful, high-performing campaigns with transparency and efficiency. But between ...

When Procter & Gamble cut $200 million from its digital advertising budget in 2017, everyone expected the world's largest advertiser to feel the pain. Instead, something odd happened: nothing. Sales ...