Overview The marketing world in 2025 is evolving faster than ever. Brands are reshaping how they connect with audiences with ...

When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and ...

Some key benefits in-person events deliver include deep emotional engagement, as micro-expressions, tone of voice and body language say more than words. Showing up in person sends a message no digital ...

NEW YORK—Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” ...

Levi's "Pool Hall" ad staring Beyoncé and featuring her song "Levii's Jeans" is the top-performing retail ad so far this year. (Image courtesy EDO) Even in our increasingly digital world, where almost ...

With this update, Shirofune extends its optimization capabilities to include upper-funnel performance indicators such as Reach and Frequency for Display and Video ad campaigns. This advancement allows ...

Ron R. Browning is the CEO of Intellibright, a leading Austin-based digital marketing agency and multi-year winner of the Inc. 5000 award. Every year, digital marketing undergoes a momentous shift in ...

Even as Microsoft and Amazon cut jobs in Washington, lawmakers have crafted a tax that piles new costs onto “Little Tech.” ...