Profound changes are ahead for online advertising. At the recent Google Marketing Live event, the tech giant outlined ...

Slow growth beats no growth. US digital ad revenue growth slowed in 2022 compared to 2021, when revenues skyrocketed 35.4% YOY as the economy roared back from the depths of the COVID-19 pandemic. Yet ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

As environmental consciousness rises among consumers, brands face mounting pressure to minimize their carbon footprints across operations. In marketing and advertising, sustainability has emerged as a ...

The company lost about 70% of its value as Amazon gained ground and relationships with top ad agencies soured.

AdTech has significantly reshaped the business landscape, offering powerful tools that transform the advertising sphere and elevate marketing strategies. Central to this transformation is the pivotal ...

Snapchat is steadily strengthening its position in India’s digital advertising market as brands increasingly look beyond ...

Digital ad revenue is playing an important role in stabilizing overall industry sales for the U.S. commercial radio business. That’s according to RAB’s 14th Annual Digital Benchmarking Report, ...

The House Finance Committee approved legislation Wednesday to levy a state tax on digital ads by businesses on the internet. The committee voted 14-12 along party lines for House Bill 1678 sponsored ...

Finance and Business Services and Armstrong Student Center are partnering to give Miami organizations and departments the opportunity to advertise campus-wide on over 75 digital screens. Your ads will ...