All images courtesy of Two Kids and a Coupon Do you love the cuteness of kawaii? These fun and friendly drawings have fun ...

Get your fill of coloring cuteness with our collection of free printable kawaii coloring pages. We have kawaii food, kawaii animals and more! All images courtesy of Two Kids and a Coupon Do you love ...

A fluffy, doe-eyed kitten adorned with a rainbow and a unicorn horn may, at first glance, stir up images of childishness or innocence. However, this cute creature is more powerful than it may first ...

Hiroshi Nittono receives funding from The Japan Society for the Promotion of Science (JSPS). This study was supported by JSPS KAKENHI No. 23330217. However, why cute things attract us and how they ...

You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities,” appeared in ...

Starbucks x Hello Kitty Merchandise collection includes lineup of cute merchandise for fans to enjoy the holiday season.

“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

Editor’s Note: Joshua Paul Dale is a professor at Tokyo Gakugei University. He is co-editor of “The Aesthetics and Affects of Cuteness”, and the editor of “Cute Studies,” a special issue of the East ...

It’s no secret that Japan is seriously into cuteness. Accordingly, in most situations, deeming something kawaii, or cute, is seen as high praise. This is especially true when it comes to women.

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...