Today's business environment can be characterized as fast-moving and customer-driven. Buyers have a wide range of options at their fingertips, and alternatives are mere clicks away. Successful ...

The types of customer data business can collect are plentiful. However hoovering up all the data you can isn’t the best strategy. The types of customer data business can collect are plentiful, ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

Booking a train ticket is usually something most people don't think twice about. Now it could come with real privacy risks after a reported data exposure tied to Amtrak. A newly surfaced dataset ...

For the modern restaurant, data is power. Data can tell you approximately how much beef you need to purchase for a typical Saturday evening shift, and it can tell you how many employees to put on the ...

QSR brands have something most industries would like to have: customers who come back often. A bank may hear from a customer ...

Your grocery trips are fueling a billion-dollar data business you never agreed to. Consumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using ...

Navigate the evolving landscape of user privacy laws and discover creative, ethical strategies to harness valuable customer information for your marketing success. We have to get more creative on how ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. If there’s one thing we can all agree on in the age of ...

Most services agreements for vendor-provided technology services contain standard provisions allowing vendors to use customer data and data ...