Two months ago we set out to do something we thought was pretty noble: define the wheels that revolutionized the hot rod and custom car market. It really did seem like a good idea to open peoples' ...

Hot rodding is a dynamic hobby. It's continually changing. What's' hot today is luke warm tomorrow … and we won't discuss the day after. But one element of hot rodding remains constant. The hot rodder ...

At the Ferrari studio in Maranello, there's an entire cabinet of steering wheel designs for your new car, including rims wrapped in denim. Customizing a supercar is usually the best way to acquire a ...

They may be the first custom thing that you put on your car. For that matter, maybe they're the only custom thing that you ever put on your car. Regardless of how trick your ride is, most often you ...

Easily the most challenging cosmetic issue facing your car building project is wheel and tire selection, along with proper fitment. Few things are more discouraging than spending a fortune for new ...

A visit to a high-end wheel manufacturer reveals how raw forged aluminum becomes a $16,000 set of custom wheels. The process ...