Uncrowned is a new destination for all things MMA, boxing, wrestling, and more, featuring Ariel Helwani. Far too often, retailers think that consumer buying is randomized. That certain products appeal ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Not all manufacturers sell direct-to-consumer (DTC), but the shifts in consumer buying patterns can have ripple effects through the supply chain that ultimately impact manufacturers’ own customer base ...