The deceptively simple term "marketing concept" is an umbrella term that covers five marketing sub-concepts, notes Marketing-Insider. These sub-concepts loosely mirror the term "marketing definition." ...

Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product marketing, however, ...

The identification of needs, wants and opportunities in the marketplace, and using these as a basis for decisions involved in planning marketing strategies. A marketing concept explores coordinating a ...