This will be huge in the new NIL era.

Are college athletic uniforms officially entering the NASCAR-ification era?

NCAA monetizes college football further with latest approval.

Get ready for sponsors to have patches on college teams’ jerseys. After months of discussion, the NCAA announced Friday that Division I schools are allowed to sell ad space on uniforms, equipment and ...

College and university athletics have never been more commercially visible or more legally complex. From nationally televised games and ...