The soft drinks giant has begun its first-ever collaboration with Panini in North America to bring fans exclusive collectables.

Some stickers are significantly rarer than others, with certain versions even being true one-of-one collectibles that can end up being worth huge sums.

Former New York Giants Shaun O'Hara and Eli Manning, and former Italy defender Alessandro Nesta hand out Panini products in New York City as part of the company's U.S. outreach efforts. (Noam ...

Add Yahoo as a preferred source to see more of our stories on Google. FIFA has been promoting special stickers on Coca-Cola bottles that tie in with this summer's World Cup.

If you're a dedicated Panini sticker collector every World Cup, or if you're keen to join in on the great fan tradition, Coca-Cola have made the hobby a little easier for this year's tournament. "For ...

From Panini packs to rare stickers and free digital codes, the 2026 FIFA World Cup album is already turning into one of the tournament’s biggest obsessions ahead of kickoff in the United States, ...