In a move to meet millennials on their own ground, Coca-Cola is offering a way to share an animated GIF that expresses a consumer?s feelings in that moment as part of the new Taste the Feeling ...
Atlanta-based Coca-Cola will replace the tagline “Open Happiness,” which was launched in 2009, with “Taste the Feeling,” the beverage giant reported Tuesday ...
It’s a fact well known to the average person that #brands should never give the public creative control over anything they do online. This conventional wisdom, however, has never trickled down to ...
Coca-Cola: 'GIF your feelings' The local execution of the brand’s global ‘Taste the Feeling’ campaign uses Clear Channel’s Play digital screens, and asks commuters to take a moment for a quick photo ...
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