November’s Thailand Advertisers of the Month are TikTok, Coca-Cola and M150, each showing notable gains in ad awareness (the percentage of consumers who have seen an advertisement for a brand in the ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Few brands are so deeply associated with Christmas imagery as Coca-Cola. Over the course of almost a century, Coke did not simply create marketing around Christmas, they created Christmas marketing.