The new program offers diverse creatives capital, mentorship, and space to develop their passions Balancing a full-time creative career with the demands of today’s hustle culture can be challenging.

The new program will give creatives the financial capital, mentorship and the space to develop a passion project that will shape the culture of tomorrow Turn passion into production with the support ...

CIROC Ultra Premium Vodka and the National Basketball Association (NBA) today introduced a multiyear marketing agreement and unveiled “The Toast of the NBA” campaign. This announcement heralds a ...

The new beverages will be available in four flavors: watermelon kiwi, sunset citrus, pineapple passion and colada Sean "Diddy" Combs is celebrating the spring season by launching his first ...

Joie de vivire (生命中的喜悅)，是CIROC伏特加的主要品牌精神，而 ”歡慶” 這個主題，在充滿節慶氛圍的12月，溫慶珠也特別為CIROC Belle Fashion (belle法文裡有美女之意) 設計訂製時尚華麗的服裝。

WHY WE CARE: It may be the ultimate hustle for Combs to use his lifetime of hustling–from running four paper routes to becoming a music mogul–as the hero story in an ad for a brand in which he is a ...

The rapper and entrepreneur filed a lawsuit against Diageo North America this week, accusing the company of creating an "illusion of inclusion." “While Diageo may conspicuously include images of its ...

Sean "Diddy" Combs has dropped a lawsuit against spirits giant Diageo in which he claimed it had not made promised investments in his DeLeón Tequila and Cîroc Vodka because of his race. "Sean Combs ...

“We’re coming into the RTD space with a luxury offering,” says the mogul via phone. “We’re bringing some energy to space.” While seemingly every celebrity under the sun has a spirits brand attached to ...

After a lawsuit accusing the beverage company responsible for Ciroc vodka and DeLeón tequila of racism, it looks like Sean “Diddy” Combs and Diageo are going their separate ways. The Root previously ...