Carlsberg beer in Belgium decided to play a fun prank in a movie theater. They set up 148 unfriendly-looking bikers (tattoos! leather! biceps!) to fill the seats so there were only two spots left.
When the head of a vast, anonymous 1984-style office demands to know who has made a monkey of him, one man stands up to announce that he is the 'Spartacus' behind the prank. Naturally, others stand up ...