NEW YORK—Innovid has released a new study that highlights the importance of CTV advertising in the media landscape and offers extensive data showing the effectiveness of CTV campaigns, with ...
Social video and connected TV advertising are both growing – but not at the same pace. On Thursday, the IAB released the first part of its annual report on trends in digital video advertising strategy ...
The planning and craftsmanship that go into producing video and CTV ads determine whether the campaign can generate genuine excitement—and advance your brand’s mindshare—or fade away as irrelevant ...
Pharmaceutical advertising is finding its greatest success in the digital realm through the interactive connected TV (CTV) format, well outpacing the performance of other video formats. A recent ...
In the dynamic realm of CTV, many advertisers are limiting brand exposure to so-called premium inventory from Netflix, Hulu or Max. But they’re missing out on the huge opportunities provided by ...
Digital media data and analytics company DoubleVerify has received accreditation from the Media Rating Council (MRC) for Video Viewable Impressions for connected TV (CTV). The company says this will ...
Sam’s Club has an ambitious video ads program that launched Tuesday targeting members supported, in part, by The Trade Desk across connected television (CTV) networks. The program also includes ...
People are flocking to video streaming, or connected TV (CTV), across the Asia-Pacific region, which is forecast to add 167.8 million sub-OTT users between 2023 and 2027 (55% of global users). But how ...
With 'Future of TV' being one of our key industry pillars in 2024, we explore why CTV is the hottest ticket for media planners this year. The TV landscape has evolved hugely over the past decade and ...
NEW YORK, June 28, 2023 /PRNewswire/ -- Among retail advertisers, connected TV (CTV) accounted for half (50%) of global video impression share in 2022, an increase of nearly 52% compared to 2019. That ...
As CTV spending rises in 2026, Mediaocean data shows radio leveraging OTT and connected TV to offer advertisers a more ...
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