India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as ...
CTV has scale, attention, and advertiser belief, but its hybrid TV–digital nature is exposing agency silos, uncoordinated ...
NDTV has announced a major expansion of its Connected TV (CTV) operations with the appointment of Akhil Bhalla as Product ...
The platform, TrueStream Political, is intended to help campaigns navigate an increasingly fragmented CTV environment.
-- New buzzed about series coming to CTV include the highly anticipated 9-1-1 spin-off, 9-1-1: NASHVILLE (Oct. 9), and BOSTON BLUE (Oct. 17), expanding the BLUE BLOODS universe -- -- CTV Original ...
In many ways, the CTV home screen is becoming 2026’s digital equivalent of the ‘gold spot’ in cinema advertising. Ads here ...
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