Word-of-Mouth (WOM) and buzz marketing have been quick and inexpensive ways to help new products and services reach the mass consumer market in a social media world. That’s why WOM and buzz marketing ...

If you're confused about the terminology of word-of-mouth marketing, I have a little confession to make: sometimes I get confused about it myself. As one of the authors who's written about this topic, ...

Are buzz marketers breaking the law? Consumer advocacy group Commercial Alert thinks so, and it is asking the Federal Trade Commission to find out if marketers involved in the tactic, also known as ...

It is not a one-off buzz for the sake of buzz building, tactic or gimmick, but rather continues to build a solid marketing foundation. Think of taking an airplane trip on Southwest, and the flight ...

Nike and Red Bull are in totally different lines of business. Nike (NYSE:NKE) designs, develops, markets, and sells footwear, apparel, equipment, and accessories for men, women, and children. Red Bull ...