Shares in Burberry jumped by a fifth on Thursday after the British fashion brand’s new boss pledged to “act with urgency to course correct” the company after it swung to a first-half loss.

Anna Farmbrough, portfolio manager at Ninety One ... stores from his time heading up Coach could help the brand gain more prominence. “Burberry has never cracked the US,” said Farmbrough.

The roll-out is supported by a 360-degree campaign featuring in-store animations and influencer collaborations.

“It’s really an honor to work for Burberry. It’s an incredible brand,” he told a small group of journalists backstage after the show. “Things are going well. They’re definitely improvin ...