This is one reason many enterprise and Fortune 500 organizations turn to outside design partners during major brand, website, ...

Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...

Let’s kill a lazy myth: AI didn’t make brand strategy obsolete. The idea that designers or strategists are “going out of ...

Like a software update no one agreed to install, AI has quietly and profoundly rewritten the rules of brand strategy. Zero-click search has effectively sidestepped the web, and AI-enabled systems now ...

For much of the modern corporate era, brand has been treated as surface area. A story told outward. A set of signals designed to persuade, attract, and differentiate. When companies spoke about brand, ...

A recent collaboration between watchmakers Audemars Piguet and Swatch shows that modern trademark strategy isn’t limited to cease-and-desist letters and lawsuits, writes Omnus Law’s Judy Yen.

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

It’s time to roll up your sleeves and reshape the ecommerce customer experience with these seven ecommerce customer experience strategies. Collaborating with a branding and content design agency can ...

The datasets in this study are not publicly available due to undisclosed data and confidentiality requirements of cooperating institutions, but can be obtained from the corresponding author upon ...

Ocean Spray Cranberries Inc. has refreshed its brand identity for the first time in more than two decades as it looks to highlight a "wildly uncommon" approach to culture, creative and connecting with ...