To boost its advertising business, Snapchat is offering marketers, creators and publishers rewards for every advertiser they refer to the platform. Via the “Snapchat Affiliate Program,” marketers, ...

Meta is expected to earn $240 billion from advertising this year, growing over 22.3% year-over-year and outpacing global social-media ad growth, according to a new forecasting report from WARC Media.

Meta Platforms, the parent company of Facebook and Instagram, has reported a significant surge in earnings for the third quarter, attributing it to a boost in advertising revenue and reduced expenses ...

FunCorp, the company behind the viral app iFunny and other popular entertainment apps, partnered with AppHarbr to proactively boost ad quality, eliminating disruptive ad experiences that erode user ...

Global advertising technology company The Trade Desk and quick commerce platform Zepto have entered into a partnership to help brands enhance targeting precision on the open internet and close the ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Elon Musk appears to be counting on help from his 128 million followers to increase engagement of ads ...

Google is sending some of its advertisers personalized emails about how they can boost their ads performance by following a few steps. The email is titled, "Your step-by-step guide to boost ads ...

Bitmovin, a provider of video streaming solutions, has introduced Bitmovin’s AI Contextual Advertising that combines the power of the Bitmovin Playback Solution and Bitmovin’s Encoding to provide ...

Add Yahoo as a preferred source to see more of our stories on Google. The audio giant Spotify spent $1 billion on podcasts in 2021 and expects to boost its ad revenue to some $10 billion annually over ...